Starling Bank - The Bank Built For You
Starling Bank is a leading digital bank in the UK and needed a new creative platform and campaign to reflect a new era of growth for the company. ‘The Bank Built for You’ celebrates how banking is about more than just money, it’s about the people and the stories behind every pound they earn, save and spend.
Launched in January 2024
Directed by Lucy Forbes, director of ‘This is Going to Hurt’ and ‘The End of the F***ing World’, the launch campaign features three 30-second TV spots which tell a relatable human story showcasing how Starling is ‘The Bank Built for You’.
A true 360 integrated campaign, the films ran on TV and VOD, with a supporting print and social campaign.