Belazu - Chef-grade Ingredients for Your Kitchen
Belazu is a premium ingredient brand, selling a range of products from olive oil, pesto, nuts and many more delicious things. Following a major rebrand and repositioning, we launched a new creative platform to show how their chef-grade ingredients are born to serve discerning chefs in every kitchen.
Launched in June 2023
The campaign ran across TV, VOD, Print and OOH. The film uses the narrative of the mind of the chef and uses real-life hand-written notes from chefs to bring to life the precision and creativity that goes into being a top chef, and the detailed process of creating a new recipe using.