Branston - A Hit of Home

Branston Pickle is a British classic and cupboard staple. A tangy and zingy pickle, perfect for sandwiches, the product had always historically leant into hard working comms. To launch a new platform, we focused on the emotive qualities of the condiment, touching on nostalgia and home.

Perfectly timed as it went live during a COVID, it was definitely a tear-jerker for many when it went live on TV.

Launched in November 2020