Coral - We’re Here For It
Coral, one of the leading British bookmakers, came to Wonderhood with the ambition to broaden its appeal and modernise itself to a new wave of bettors. Whereas the category often focusses on the action of the sport itself, our new positioning champions all the different types of racing, sports and gaming fans.
Launched in February 2024.
The first TV ad, titled ‘We’re Here For It – Racing Fan Derby’, is a 30-second spot, filmed at Newbury racecourse. It opens in the middle of a spectacular race, with mud flying and the ground shaking as the riders go past at speed. As the camera zooms in, we can see it isn’t normal jockeys that are competing, but a cross-section of horse racing fans. It includes dapper gents, glamorous ladies, a ‘stag do’ and even a glorious gran all racing neck and neck towards the finish line.
A second ad is set in the everyday location of a Chinese takeaway where we see a gamer playing on his phone with his friends, enjoying a quick spin on one of Coral’s free-to-play games while they wait for their food. The spot introduces Coral’s industry-leading in-play proposition, Rewards Grabber and its industry-first product, Coral Coins