Royal Foundation: Centre For Early Childhood - Shaping Us
After a competitive pitch, we worked closely with Catherine, Princess of Wales, on a campaign for The Centre for Early Childhood. The campaign aims to raise awareness of the extraordinary impact of early childhood on both the individual and wider society.
“Shaping Us” is a long-term campaign which aims to transform the issue from one of scientific interest to one of the most strategically important topics of our time, launching with a short film which shows how babies and children develop in response to their earliest experiences.
Launched in January 2023
The claymation film shows how a little girl is shaped by her interactions with the people and environment around her. It follows research highlighting that only 17% of the public recognise the unique importance of the 0 – 5 period compared to other stages of life, even though this is a time in which 90% of our brain growth happens.
We were also responsible in creating a brand new visual identity for the CFEC. The new identity had to appeal to a broad audience and speak to parents and adults. The motion was inspired by soft movement to mimic the feeling of being nurtured.